DUOLINGO OF TEA: New Singaporean Freeze-Dried Tea Brand Crashes into the Scene with a Cute Mascot
“Brik’t brings a healthy, fresh and modern convenience to a category that needed disruption.” — Ms. Skyler Qin (Founder)
Brik’t is redefining what a better-for-you beverage looks like.
Launched in 2025, Brik’t crafts premium, naturally preserved fruit teas using proprietary freeze-drying technology that locks in real fruit flavour, vitamins and freshness—without a single artificial preservative. The result is a flight of many different guilt-free, bright and authentic taste profiles that outperforms powdered mixes and sugary ready-to-drink alternatives.
Purpose-built for the modern, health-conscious consumer, our single-serve Brikt’s dissolve instantly in hot or iced water to deliver a refreshingly simple drink at home, in the office, or on the move. Each portion is precisely measured for consistent flavour and portion control, making Brik’t an ideal choice for busy lifestyles, mindful eating plans, and retailers seeking high-margin, on-trend F&B products.
WHY EDITORS, BUYERS & RETAILERS ARE TAKING NOTICE
1. Category innovation: Brik’t is the first brand to scale freeze-dried fruit tea Brik’ts as a mainstream alternative to traditional beverage formats. Our technology preserves taste and nutrients without preservatives or added sugars.
2. Consumer demand: Clean-label, convenient and portable—Brik’t meets rising consumer demand for healthier, functional beverages that don’t compromise on flavour.
3. Retail-ready: Compact packaging, long shelf life, and single-serve formats reduce spoilage and increase impulse purchase potential. Strong margins, simple merchandising and compelling in-store storytelling drive higher conversion rates.
4. Sustainability credentials: We prioritise responsible sourcing, recyclable or minimal packaging, and production methods that reduce waste compared with single-use bottled beverages.
5. Brand momentum: Early launch metrics show promising repeat purchase rates and strong social engagement, driven by Brikky, our adorable animated mascot modelled on our rectangular Brikt’s.
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PRODUCT HIGHLIGHTS FOR PRESS & BUYERS
1. Clean ingredients: Real fruit, no artificial preservatives, no artificial colours.
2. Convenient prep: Ready in seconds — just add water and enjoy alone or pair with your favourite drinks.
3. Portion control: Single-serve Brikt’s for consistent taste and calorie transparency.
4. Shelf-stable: Long shelf life without refrigeration, ideal for cross-channel retail.
5. Versatile: Perfect for hot or iced preparations, mixers, and culinary applications.
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MEET BRIKKY
Brikky is our adorable mascot—an endearing character shaped like our signature rectangular Brik’ts. Playful yet sophisticated, Brikky helps translate product benefits into approachable storytelling across social, POS, and marketing campaigns. The character drives shareable content, broadens brand recall, and strengthens emotional connection.
ASSETS AVAILABLE ON REQUEST
- High-resolution product photography and lifestyle imagery
- Brikky animated assets and mascot guidelines
- Nutritional panels and ingredient sourcing documentation
- Point-of-sale mockups and merchandising kit
- Sampling programs and wholesale pricing sheets
Brik’t — It’s Refreshingly Simple
CONTACT
For interviews, samples, or retail partnerships, please contact:
Mr. Tarquin Lim
Creative & Marketing Director
tarquin@brikt.sg
+65 8091 9965
www.brikt.sg